Bob Lasser co-founded the Company (Imperium) in 1996 for the purpose of developing and executing a strategic business plan to commercialize the ultrasound camera technology. He served as Vice President of Sales and Marketing for the Company until September 2001 when he became President and Chief Executive Officer of the Company. He has been involved in sales and marketing activities for 18 years. Mr. Lasser has been responsible for quantifying, developing and educating several new markets for Imperiumís technology. Prior to joining the Company, Mr. Lasser was the Manager of Pre-Sales at Manugistics Group, Inc., a publicly-traded provider of enterprise profit optimization and e-marketplace solutions located in Rockville, MD. Prior to Manugistics, Mr. Lasser was a management consultant with both Andersen Consulting (n/k/a Accenture) and Coopers & Lybrand (n/k/a Pricewaterhouse Coopers). He holds 2 patents and has given over 50 technical papers on the subject of the ultrasound camera. He holds a Bachelors of Science in Mathematics from the University of Michigan.